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	<title>White Heat Design</title>
	<link>http://www.whiteheatdesign.co.uk</link>
	<description>Web designers. Small agency, big heart.</description>
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		<title>Book Review: Rework by Jason Fried</title>
		<description><![CDATA[This is the book I've been waiting for. At least that's how it feels. As if Jason Fried was in my head collecting all the scattered thoughts that I'm unable to put into words and documented them chapter by chapter...then sold them to me for £10.99. ]]></description>
		<link>http://www.whiteheatdesign.co.uk/thoughts/book-review-rework-by-jason-fried/</link>
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		<title>10 Reasons Flash Scrollbars Are the Work of the Devil</title>
		<description><![CDATA[I have a fundamental problem with websites that use Flash for their scrollbars. This is wrong on so many levels. In this post I'm going to reel off a list of reasons why you should avoid this practice.]]></description>
		<link>http://www.whiteheatdesign.co.uk/thoughts/10-reasons-flash-scrollbars-are-the-work-of-the-devil/</link>
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		<title>Di and Dee, Directors, LoveDee Baby Ltd</title>
		<description><![CDATA[&#8220;Finding a web designer that could create a credible e-commerce website that avoided having the &#8220;produced from a box feel&#8221; at a cost that is favourable to a small start up company was very important to us. In addition to this, providing a high level of customer service, advice, support, a good ear and eye [...]]]></description>
		<link>http://www.whiteheatdesign.co.uk/testimonials/di-and-dee-directors-lovedee-baby-ltd/</link>
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		<title>The Power of the Browser &#8211; My Browser Breakdown (Part 3 of 3)</title>
		<description><![CDATA[This is the third and final post in a series about web browsers. In the first post we looked at the differences between browsers. In the second we looked at how to customise each one and in this one I’ll be giving a complete breakdown of my browser. From the theme I use, to the plugins I run and the layout of my buttons.]]></description>
		<link>http://www.whiteheatdesign.co.uk/thoughts/the-power-of-the-browser-my-browser-breakdown-part-3-of-3/</link>
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		<title>The Power of the Browser &#8211; Make it Yours (Part 2 of 3)</title>
		<description><![CDATA[You don’t have to be a web designer or developer….or any kind of webby to enjoy a better browsing experience. Excuse me while I cringe at using the phrase “a better browsing experience”. That makes it sound incredibly wanky. All I really mean is that most of us use a web browser every single day, normally for a good few hours.]]></description>
		<link>http://www.whiteheatdesign.co.uk/thoughts/the-power-of-the-browser-make-it-yours-part-2-of-3/</link>
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		<title>The Power of the Browser &#8211; Choose Your Weapon (Part 1 of 3)</title>
		<description><![CDATA[Your browser is your gateway to the internet. It’s the computer equivalent of a car. You use it to go everywhere and you rely on it to get you there each time. Ideally, it’ll provide you with as comfortable and pleasurable an experience as possible. This is the first of three posts on making better use of your browser and the benefits of doing so.]]></description>
		<link>http://www.whiteheatdesign.co.uk/thoughts/the-power-of-the-browser-choose-your-weapon-part-1-of-3/</link>
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		<title>New e-Commerce Website for LoveDee Baby Ltd</title>
		<description><![CDATA[function startGallery_14() { var myGallery = new gallery($("myGallery_14"), { timed: true, showCarousel: true, showInfopane: true, showArrows: true, embedLinks: false, slideInfoZoneOpacity: 0.80, delay: 8000, defaultTransition: "fade", textShowCarousel: "More screenshots" }); document.getElementById("myGallery_14").style.display = "block"; } window.addEvent("domready", startGallery_14); Homepage Buddies Page Category Page Product Page Size Charts Date launched: July 2010 Website type: eCommerce Package We have just [...]]]></description>
		<link>http://www.whiteheatdesign.co.uk/portfolio/web-design/new-e-commerce-website-for-lovedee-baby-ltd/</link>
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		<title>SEO &#8211; What is it and Why do I Need to be Aware of it?</title>
		<description><![CDATA[Search Engine Optimisation (SEO) is huge area of web design and development that people are often completely unaware of or have an extremely basic understanding of. It is such a broad and deep subject that even many designers and developers struggle to grasp certain aspects.]]></description>
		<link>http://www.whiteheatdesign.co.uk/thoughts/seo-what-is-it-and-why-do-i-need-to-be-aware-of-it/</link>
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		<title>Lifeguard Poster for 4Leisure Recruitment Ltd</title>
		<description><![CDATA[4Leisure Recruitment commissioned us to design a poster at A3 and A4 and a DL leaflet for a campaign they wanted to run aimed at attracting NPLQ (National Pool Lifeguard Qualification) lifeguards. The designs were to be placed around multiple universities and leisure centres across the UK and needed to stand out and be noticed. [...]]]></description>
		<link>http://www.whiteheatdesign.co.uk/portfolio/identity-solutions/lifeguard-poster-for-4leisure-recruitment-ltd/</link>
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		<title>Jamie Brown, YEM Design Ltd</title>
		<description><![CDATA[&#8220;The work White Heat Design produced seriously surpassed my expectations. I required a logo that would be simple and unique, yet keeping a professional edge to my company&#8217;s identity. White Heat Design didn&#8217;t disappoint. I was kept in the loop all of the way through the process and changes I required were completed almost immediately. [...]]]></description>
		<link>http://www.whiteheatdesign.co.uk/testimonials/jamie-brown-yem-design-ltd/</link>
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