4Leisure Recruitment commissioned us to design a poster at A3 and A4 and a DL leaflet for a campaign they wanted to run aimed at attracting NPLQ (National Pool Lifeguard Qualification) lifeguards. The designs were to be placed around multiple universities and leisure centres across the UK and needed to stand out and be noticed. This is what we came up with. We used typical lifeguard colours with the different shades of orange and also squeezed in some design aspects in line with the 4Leisure brand to promote brand consistency. The poster was printed to A4 and A3 sizes.
