Email marketing is still one of the biggest and most valuable marketing tools used by nearly every successful business out there. We have always helped our clients with their email marketing needs, but we decided it was time to take things a step further.
We have therefore built a promotional website for the MailStrike application. The focus of this site is very much on showing users the features available through the system. It uses lots of imagery of the admin area that users will be directly accessing, coupled with some of the HTML email designs that we have produced to be used in conjunction with it.
In terms of functionality, the site is pretty simple. It has a features area that allows users to flick through the advantages of using the application and also has sign up forms they can use after they’ve chosen a price plan.
There is also a separate gated (membership required) Resources section that is only available to MailStrike clients. This section contains tips an tricks, graphics, templates and anything else that might be beneficial to people interested in email marketing. The site allows all users to see the intro to the each article, but to see more you’d need to sign up for an account ;)
Being a personal project, we could do anything we wanted in terms of design, so we chose a vibrant orange and a nice contrasting dark grey for the colour scheme. Textured backgrounds are used all over the site just to make it feel a bit more tangible, and we’ve gone for a stitching effect in some areas just for that little bit of extra detail.
If you would like more info what’s on offer through MailStrike, you can visit the website itself, or email us with any questions you may have.
