Google is going mobile-first, and ditching its desktop algorithm. If you didn’t know before, then you do now – searches on Google were previously different depending on your device. Now they are not, and the mobile version of your site will have the lead bearing on how well you rank. Does Mobile-first Google Rankings Affect… Read more »
Featured snippets, what are they? And why are they relevant to your business? Well when a potential customer searches for something on Google, there are three different types of result they might see.
Last August, Google shook up their “local pack” results by reducing them from 7 down to 3. The “local pack” is what the search marketing industry calls the three local results that appear above the ordinary Google search rankings.
As of April 21st last year, Google introduced an update to their search engine ranking algorithm that promotes mobile-friendly websites over ones that aren’t.