Devenia Besant

Promotional Website for Business Visibility Expert

Web Design | Supporting Assets

We designed this vibrant website that complements Devenia's personality and allows her to grow her email marketing lists and accept subscriptions to her Visibility Club

How It Happened

We worked with Dee on a previous project a few years back and were delighted when she got back in touch to ask about helping out with a new venture – a personal website to promote her new business visibility offerings. Given how well the last project went, naturally we jumped at the chance.

The Brief

Dee is her own product. Highly experienced in business growth and support, with a passion for helping others. We needed to design something that would both promote her as an expert in helping businesses improve the way they are perceived, as well as allow people to easily subscribe to her products – either by email signups or direct payment plans.


The Result

The Devenia Besant website is designed to be extremely simple and clean, with clear calls to action. We made sure the first thing you see when you visit the site is Dee herself, in order to promote transparency and so you know exactly who you’re dealing with.

We integrated a few different interactive features to allow Dee lots of flexibility with how she shares content and grows her contacts:

  • A download manager to allow her to offer free or restricted content in exchange for contact details
  • Mailchimp email list integration to grow her subscriber lists
  • GoCardless integration to allow instant subscription to her products via paid plans
  • A blog so she can release regular, helpful content

All content is easily editable by Dee herself and the entire website is search engine friendly and responsively designed.


“It has been nothing but pleasure having White Heat Design design my website. Xavier takes time to get to know you and get a real insight into your vision, always very patient and understanding. This is the second website he has built for me and has been extremely supportive throughout and on-going with both projects.

I have had fantastic feedback on the look of the site and the service has been that great that I’ve recommended Xavier to those in my business network.”