Jan and her husband's electrical business is over 25 years old. She asked us to create their first website. We were happy to help.
How It Started
Elm Electrical are an Essex-based electricians. They came to us looking for a clean and simple website to promote their growing electrical engineering business. With so many electrician’s engineers looking the same, we wanted to make Elm a little bit different.
As Elm Electrical are a family-run business, we wanted the logo to have a fresh, friendly and organic feel. This was the first element of the project we worked on. We wanted it to be bright and stand out, but also stay away from the colour blue, as it’s used not just on some of Elm’s competitor sites but on so many electrician sites in general. We opted for a more unorthodox green and complemented it with shades of light brown and white. We then used a wood texture background on the site to really set off the colours and give it that homely feel.
“Thank you Xav for creating us a superb website. After successfully running our business for over 25 years we decided it was time to move into web advertising, however as we are of a “certain age” this was scary for us. White Heat Design made the whole process very easy by giving us easy steps as to what was needed and encouraging us to provide photos and relevant text that could be used to build our site.”