Startup baby clothing company LoveDee Baby asked us to help them create their first eCommerce website to show off their unique brand of toddler fashion
How It Happened
Di and Dee came to us with the idea of launching an online shop to sell their own brand of baby clothes. They’d already sourced manufactures and had decided on a pricing structure. Apart from a basic idea for a logo (seen below) a whole brand would need to be created.
We worked closely with Di and Dee to establish a solid minimal website design that was clear and uncluttered. The focus needed to be on the products. To achieve this we kept the site predominantly white, with grey shadows to add interest. Accents of pink and green were sampled from the logo we created and used to draw attention where necessary.
The Logo
Di and Dee supplied us with their idea for the logo design and we worked off that as a base. The heart has been rounded to give a less aggressive shape and we lined the point up with the bottom of the tail of the ‘y’ in the word ‘baby’. This helps to balance the logo better and also helps the eye to find a nice baseline. We introduced a more modern font for the lettering and then modified the ‘D’ to fit nicely inside the heart. The heart itself has also been given a very slight drop shadow which helps give the logo some depth.
The Result
The LoveDee Baby site is content managed, allowing Di and Dee to edit any page or product, including adding descriptions, different sizes and colours for the garments and multiple images. As the site also stocks other brands, it was built to allow different size charts to be dynamically pulled into each product page, depending on which brand the user is looking at. All products on the site make use of a Javascript zoom effect, so that users can see the products in more detail.
“Finding a web designer that could create a credible e-commerce website that avoided having the “produced from a box feel” at a cost that is favourable to a small start up company was very important to us. In addition to this, providing a high level of customer service, advice, support, a good ear and eye to listen and transfer our amateur drawings, scattered thoughts and designs into what we have today is exactly what we achieved by working with White Heat Design.
Xavier has played and continues to play a very important part in our company. To date from discussions had with other small businesses, we know that we have definitely found a company that has gone the extra mile to help guide us and achieve our goal, especially with regards to his objective view in steering us in the right direction on ideas that we wanted to implement but in practice would be neither practicable or beneficial to our website, thus saving us valuable time and money.
Since our site launched in July 2010 feedback so far has been nothing but positive – “very professional”, “looks amazing and definitely has the big company feel”. These comments and more like them, together with the excellent professional relationship we have with Xavier, has sealed the deal on our relationship with White Heat Design continuing for a very long time ahead.”
