SBBF Building Fabrications specialise in design, fabrication and installation of architectural and structural metalwork. They asked us to design a logo that was clean and simple but stood out.
Since the business had not previously used any set branding guidelines, we had a large degree of free reign over the colour and style. We chose a vibrant orange as the base colour to project energy and vitality and paired it with a more muted grey and a highly legible sans-serif font.
We’ve used negative space to imply structure, playing on the construction idea, and gradient shading to give each element some depth. We also increased the kerning between the letters so the words ‘Building Fabrications’ fit neatly across the elements above.