Cold, Hard Stats on the 2009 Social Media Environment

As a follow up to our recent post on what social media actually is, I thought I’d continue to paint the picture with some cold, hard facts and figures gathered from some of the largest and most respected market research specialists out there.

You came for stats. Here they are:

  • 2/3 of the global internet population visit social networks
  • visiting social sites is now the 4th most popular online activity – ahead of personal email
  • time spent on on social networks is growing at 3x the speed of the overall internet rate, accounting for ~10% of all internet time
(Source: Nielsen)
  • It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people… In less than nine months, Facebook added 100 million users.
  • The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs
  • Formed in 2004, Flickr now hosts more than 3.6 billion user images
  • Universal McCann reports that 77% of all active internet users regularly read blogs
  • If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size
(Source: Econsultancy)
  • the average time spent on social networking sites is 4.6 hours per user per month
  • between May 2008 and May 2009, Facebook saw a 56% increase in unique visitors
  • between May 2008 and May 2009, Twitter saw a 3,226 % increase in unique visitors
(Source: ComScore)

Stats are cool to look at it. But they should never be the basis of any major decisions by themselves. Use them with caution. And if you still aren’t convinced of the power of social networking, have a little look over this slideshow.

Image credit: net_efekt

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