Featured snippets, what are they? And why are they relevant to your business? Well when a potential customer searches for something on Google, there are three different types of result they might see.
On all things design and marketing. Welcome to our thoughts. Please wipe your feet.
Every designer has their own processes for how they work and how they interact with clients. In many cases these processes have been built over years of client interaction.
Today’s post looks at what a “content marketing strategy” is and why it’s essential to every business with an online presence. As technology advances and more and more options pop up for self-promotion, high quality content remains one of the few elements that can’t be automated.
Last August, Google shook up their “local pack” results by reducing them from 7 down to 3. The “local pack” is what the search marketing industry calls the three local results that appear above the ordinary Google search rankings.
As of April 21st last year, Google introduced an update to their search engine ranking algorithm that promotes mobile-friendly websites over ones that aren’t.
Having a new website built is an exciting experience. You momentarily become the author of your destiny. You have the opportunity to shape your immediate future and put in place the plans you’ve had running through your mind for weeks, months or even years. But it also comes with a wealth of potential pitfalls and problems.
On Thursday we lost an icon. A musician that transcended his profession. A man so unique he didn’t even need a name. The Artist Formerly Known as Prince leaves behind a life and career so vibrant and ubiquitous within his industry, it’s hard to imagine him not making music.
There is so much content on the web that finding reliable, trustworthy and accurate information can be difficult. Starting out as a small business is hard enough, so we’re releasing our own free business guides for small business owners.
This month marks an important milestone in the evolution of our web design business. From February onwards, we’ll be building all websites exclusively using the SSL protocol. This post will explain what SSL is (briefly) and why we believe all websites should be using it, without exception.
It’s a new year and we’ve started by cleaning our slate. You’re looking at the fourth iteration of the White Heat Design website and after months of work we’re happy to finally release it into the wilds of the interwebs.